There is a war going on right now. The competitors are technology companies, and the prize is having their brand being worn on your body. Apart from Apple, most technology companies are not widely praised for their attention to aesthetics, but with the competition heating up, things are changing.
Early smartwatches like the Pebble and the Qualcomm Toq were conservative devices; square, plastic, and generally unappealing. The designs came from necessity. Packing internal technology inside such a confined area isn’t easy, and supporting that with a battery that doesn’t die quickly makes it even harder. It’s hard to sell the idea of a smartwatch that you have to constantly keep charging just so you can check the time.
So it’s not surprising that this year, when technical constraints allowed for more flexibility in design, the launch of Android Wear came with two square devices from Samsung and LG. Their sales numbers were unimpressive, because most of the community was waiting for Motorola’s offering. The Moto 360 promised a round watch face, metal body, and a leather strap. Designer features unheard of up until this point.
Around this same time, Pebble announced a steel version of their smartwatch for a higher price, and rumors of Apple’s offering were rumbling as well. When it was announced, the Apple Watch furthered this focus on design for wearables. Aluminum, glass, steel, leather. Even with the watch not reported to launch until next spring, excitement for the device is already high.
So what does this mean for the future of wearable technology? Better sales of these well-designed devices will hopefully encourage companies to make aesthetics of wearable a top priority. In the near future, you won’t have to make excuses for the smartwatch on your wrist for looking too “geeky.” There will be a price point where people can expect to buy products that look like a high-priced watch we have come to expect. And you will be able to check how many likes your selfie has on Instagram at the same time.
Photos taken from Droid Life