SWISH Indy was the art and culture component of March Madness in the form of a 25-day creative festival from downtown to the airport. Organized by the Arts Council of Indianapolis and located on the Indianapolis Cultural Trail, SWISH was a fabulous balance of art, culture and commerce. Jay Goldz, local artist himself, captured photos of participating artists in a moody vibe while in the vibrant atmosphere of Final Four. SWISH engaged more than 600 artists in this host-city festival and 260 live performances creatively and boldly directed by GANGGANG. Although not formally listed as a participating artist, kudos to Jay Goldz for his work behind the lens capturing SWISH as an official tournament photographer.