Indiana native, Regan Seng, left the Midwest and took her passion for communication and marketing to the Big Apple. I had the pleasure of meeting Seng last December when she helped out at Levi’s Career Stop during the Teen Vogue Summit. We instantly bonded over being from Indiana and couldn’t stop talking the rest of the night.
Seng grew up in Ireland, Indiana and attended Indiana University, majoring in Communication & Culture and minoring in Marketing and Spanish. In 2016 she moved to New York City, accepting a job as Advertising Assistant at Vanity Fair.
“[New York was] where my heart led me at the time. I was 23, with a whole lot of ambition and life ahead of me… and frankly, tired of having a long distance relationship!” Seng says.
It didn’t take much time at all for her to climb the ladder, being promoted to Sales Associate and then Brand Marketing Manager of Vanity Fair, all within the same year. Currently she is the Brand Marketing Manager of not only Vanity Fair, but also W Magazine, The New Yorker, Teen Vogue, and them, Teen Vogue’s LGBTQ+ brand.
“Any given day for me is 20% meetings/brainstorms, 40% marketing proposal writing and 40% project management, whether that’s event-related or branded content producing. I have my coffee, breakfast and lunch at my desk, and sit in an open floor office next to my team which is conducive for idea bouncing and chitchat,” Seng says.
Though her job may have some structure, it can vary day to day. Seng said her favorite part of her job is the people she works with. Not only are they supportive, but they are also creative and can “find humor in the madness our industry brings out.”
Following your dream is something Seng advocates. She notes that you need to have confidence in yourself and your skills and to do something outside of your comfort zone. Being from the Midwest didn’t hinder Seng’s chance of obtaining a job in New York City, it actually gave her an advantage.
“For those interested in making a leap to a bigger, more intimidating city or job, just know that it doesn’t take a ‘certain type of person’ to do it. You do not have to change who you are. Having a different background or being unique is an asset. At the end of the day, I’m still a small town girl with so much pride of where I came from and the people who raised me.”
At the end of our conversation, Seng left me with this piece of advice.
“Never lose sight of your value and remember that what is meant to be, will find its way to you.”