People! Start your engines!!! Whether you’re celebrating May due to the sure arrival of spring or you’re a fan of everything Indianapolis Motor Speedway related, this magical month comes with all manner of fun and excitement. We are so thrilled to partner with IMS for the third year running to help promote their This Is May campaign – kicking off today on Monument Circle 11a-1p – and of course champion #500Fashion!
Below, to celebrate the arrival of Indy’s favorite month, check out all the awesome programs that make May all the more special. – editor
No one embraces community spirit like the city of Indianapolis. And this year’s Month of May will be no different, with an action-packed schedule of epic events and activations. Our #500Fashion program is returning bigger and better than ever, and I can’t wait to see all of you in your best Race Day gear each Friday in May.
There are plenty of ways for you to join the festivities. One of my favorites is our porch party program. Fans who sign up to throw Indy 500-themed porch parties at their homes or businesses can look forward to special “celebrity” drop-ins and other neat surprises. We will once again partner with our friends at the Harrison Center, who will also host our very first porch party of the month!
Another exciting opportunity is our revamped “Bike to the 500” program, administered by our friends at City Market and Bike Indianapolis. If I didn’t have to be at the track at 3 a.m. on Race Morning, this is how I would travel! Mike Harmless and Donald Davidson are also driving (in a special Chevrolet Corvette!) across the state, holding Indy 500 Town Halls. Our Welcome Race Fans art program has given some great local artists the opportunity to create special Indy 500 pieces.
Pictured Carol Myers
Ultimately, whether it’s throwing a porch party, hanging a “Welcome Race Fans” banner at your house or racing through city streets in the OneAmerica 500 Festival Mini Marathon, there’s something for everyone in Indy during May!
THIS IS INDY. THIS IS MAY.
If there’s a better way to spend time with your neighbors than by throwing an Indy 500-themed Porch Party, we have yet to find it! Founding “Porch Partier” Joanna Taft (Harrison Center) and longtime East Side resident Joanna Lenoir would agree! Planning on throwing one yourself? Make sure you register your party online for a chance to win goodies from IMS! When posting photos, be sure to tag #PorchPartyIndy
Pictured Joanna Lenoir and Joanna Taft
CARB DAY + LEGENDS
Race weekend has more than just cars. It’s packed full of music and all types of 500 Fashion! Miller Lite Carb Day brings out the cut-off jeans (for both the women AND men) and creative varieties of the red, white and blue. On Legends Day presented by Firestone, it’s all about the cowboy boots and hats! Whatever your style, don’t forget to share using #500Fashion.
Pictured Blake Nickerson, Nikki Adams and Emily Bishop
SNAKE PIT + 500 FASHION
Race Day has a wide array of 500 Fashion, but the wildest looks are rightfully reserved for the Indy 500 Snake Pit presented by Coors Light, one of the biggest and best parties of the summer! T-shirts, shorts and everything that screams “SUMMER!” is seen on the bodies bouncing merrily in the pit before some of the world’s biggest electronic music performers.
Pictured Ambria White, Michael Bodamer and Michael Mims
13.1 miles from downtown to the Westside, looping around the track, across the Yard of Bricks and heading back into the city. Jacob Lyerla, a two-time finisher, is the only Mini participant who does the entire race in a manual wheelchair (versus a specialty-built chair). Why? “To show people that no matter the obstacles you face in life, you can still do the things you love.” Jacob is a disabled combat veteran who was paralyzed while deployed to the Middle East at just 18 years old.
Pictured April Woodruff, Jacob Lyerla and Cynthia Marshall Kids Tinley Woodruff and Briana Marshall
BIKE TO THE 500
In it’s fourth year, Bike to the 500 continues to be a favorite way for fans to get to the track on Race Day! The ride starts at City Market and makes its way west, pedaling past the traffic with the help of police officers along the way! New this year, participants can park closer to the action right outside of Gate 1 at the Indianapolis Motor Speedway! The event is organized by Damon Richards (Bike Indianapolis), Stevi Stoesz (City Market) and Lauren Day (Founding Committee Chair).
Pictured Lauren Day, Damon Richards and Stevi Stoesz
Take the famed IMS “Wing and Wheel” logo and combine it with an artist interpretation, and what do you get? “Indy Wings,” an engaging photo experience taking you everywhere from Mass Ave to the Monon in Broad Ripple or from Main Street in Speedway to 116th St. in Fishers. This year’s artist, Mallory Hodgkin (mhodgkin.com), will bring bright, bold colors to neighborhoods around central Indiana during the Month of May! When you find them, make sure to grab a photo and share with #IndyWings.
Pictured Skye Damara
What happens when you give a historian a set of keys to a Chevrolet Corvette and a microphone? You get a tour around the region promoting the Indianapolis 500 presented by Gainbridge and storytelling like only someone like Donald Davidson can share! Check out IMS.com for more information on where Donald and traveling partner, Mike Harmless, will show up next!
Pictured Donald Davidson and Mike Harmless
Welcome Race Fans! A phrase historically displayed on posters and banners around the city. The Arts Council found a way to take an old tradition and add some color! The Arts Council of Indianapolis and IMS team up to find five local artists to create their vision of this May-themed greeting, which are featured around the city!
Pictured Amiah Mims, Sharon Jiskra Brooks, Kat Silver and Daren Redman
Kat Silver // @artistkatsilver
Amiah Mims // @amiahmims
Sharon Jiskra Brooks // @sharon.jiskra.brooks.art
Pictured Joe Skibinsk