Fashion Blogging 101

“Just like your beauty routine, a solid foundation is key to a killer blog.” – Haute Blog

Fact: Bloggers are everywhere, from coffee shops and fashion week, to college campuses, and corporate offices. As a skill, blogging has become as commonplace in job descriptions and on resumes as Microsoft Office. But despite the omnipresence of bloggers, there is a definite learning curve that separates the novice from the digital savvy.

And that’s where Haute Blog steps in.

A workshop for women who want to establish an online identity for themselves or their company, Haute Blog takes the guesswork out of launching a self-hosted WordPress blog, condensing everything you need to know about joining the blogosphere into just six hours.

Launched in Columbus, Ohio, last May, founders Erika Dellatorre and Allie Lehman are bringing their sunny personalities and serious blogging know-how to the Speak Easy in Indianapolis this Saturday.

The Haute Blog workshop will help you in all aspects of launching or improving your blog, including setting up your hosting, designing a header, using WordPress templates, and learning basic coding. Looking to monetize? Adproval will be on hand to teach you how to make money from blogging. Also included is a free professional portrait, with both a makeup artist and hair stylist on-hand for touch-ups to ensure you’re looking fabulous.

In order to provide the best experience possible and allow for one-on-one instruction, class size is limited to just 25 guests.

For good bloggers, the perks are many: job advancement, collaboration with great brands, free swag, etc. Haute Blog wants to help women recognize and take advantage of those possibilities. “Whether you’re blogging about fashion or everyday life, we know that blogging can bring about opportunities like freelance writing, photography, styling, and more,” Allie said.

As an added bonus, Pattern is partnering with Haute Blog to offer our community 10% off with the code PATTERN10. Even better? Haute Blog will then donate 10% those registrations back to Pattern.

So, if you’ve got champagne taste on a blogger’s budget, then this workshop is for you.


Saturday, Oct. 12, 12-6 PM
Speak Easy
5255 North Winthrop Avenue
Indianapolis, Indiana 46220 USA

Register: $400 (10% off with code PATTERN10)


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