Daily Process Clothing is an Indy-based lifestyle brand that combines innovative design with a message of positive change. Daily Process offers quality products for aspiring creative types. Founder Greg Brown describes his motivation and what he sees in the future for his brand. (This interview has been edited for clarity.)
Jacob Click: Please describe the message behind your brand.
Greg Brown: Daily Process was created in 2012 out of frustration at not being able to launch another brand i was working on with Greg Sr., my father. So with guidance, and support of family members, I went on to create Daily Process, which manufactures and designs streetwear with its main focus being influential and historical time periods–we combine new and old age fashion to make our own style. I always wanted to create a brand that uplifted people and created positive change, especially with living in a time when a lot of the only thing we know is struggle.
JC: What prompted you to share this idea through your business?
GB: I wanted my brand to embody the daily steps that everyone takes to be the best version of themselves. I wanted to capture not only the successes but also the unique struggles that everyone faces in order to get to where they want to be–it’s a daily process to better yourself.
JC: What are some of the main challenges you face as an entrepreneur?
GB: Being more consistent with my product and creating different ways to reach the masses, while at the same time being cost effective. Having the capability to manufacture my own product is truly a blessing, but on the other hand it can be costly due to the type of garment and printing process I prefer, which is dye sublimation, a gas instilled in the garment. A lot of time goes into Daily Process pieces–I design and press my product myself, so just trying to get people to understand what the product is worth can be really hard.
JC: What is the biggest reward you experience as an entrepreneur?
GB: Being able to do what I want, when I want. We all have the capacity for greatness and taking control. You just have to decide what it is you like to do, but that freedom to be your own boss is definitely one of the biggest rewards in entrepreneurship. In addition, seeing my vision come to life and receiving the support from family, friends and customers has been rewarding.
JC: What do you think Indianapolis can do to support local brands?
GB: I think having more opportunities to showcase brands collectively will bring unity in itself, therefore it will build a market to support our own. Instead of having to go out of the city, you’ll have international garments right here in the city.
JC: Describe the kind of person who would wear your product.
GB: Anyone who is an aspiring artist would wear Daily Process. And I personally believe everyone is an artist and has their own creative sensibility.
JC: Who is one person you’d love to see in your brand?
GB: Mike Epps. He is just a big supporter of the Indianapolis area. In addition to that, anyone who appreciates great artwork and iconic threads.
JC: What advice would you give to aspiring entrepreneurs?
GB: Surround yourself with artists who are going where you want to go and be a product of that environment. I have experienced a lot of different outcomes in life, and one pivotal conclusion I have come to is that you will become whatever you’re around.
JC: How do you hope your brand will evolve in future years?
GB: I see it being a part of influential history and opening doors for other endeavors.
JC: How do you think celebrity endorsed streetwear is influencing modern street style?
GB: I think it has branded the streetwear culture to be more than local streetwear. In the mid 80’s and 90’s, the streetwear fashion culture was on an uprise due to different gangs representing their areas by embedding their neighborhood logos on selvedge premium denim. From there, it evolved into the hip hop industry, which set the stage for the streetwear culture to surface internationally.