As one of Indianapolis’ most trusted salons opens a new boutique location in Broad Ripple, on May 19, Elle magazine joins salon owner David Lowry in recognizing a great addition to the city’s fashion fabric. “This city works hard and Indianapolis rarely gets the PR it should. There are a lot of cool things here and people working very hard. This is great for the whole city,” he said.
IFC: How did you get your start in the business?
DL: I used to be in the restaurant business, which required a lot of work and late hours. I didn’t really want to go back to college or anything so I just thought I’d give it a shot. I was never one of those kids who played with hair or anything like that, it was like trial and error. I didn’t know I had the ability to do what I’ve done.
IFC: Why did you choose to open your salon in Indianapolis?
DL: I have my roots grounded here. I looked at other markets, where my competition would have been greater. I like being a big fish in a small pond. I wanted to create an environment for training and teamwork, and that just wasn’t available when we opened the salon in 1991. There wasn’t any high end opportunity for recent graduates to come in and get educated and start a high end career. I was trying to improve the industry as a whole.
IFC: How has the fashion scene evolved in the 17 years you’ve been in business?
DL: Fashion in Indianapolis had a big bump in the 80s and then the sweatpants came in and overtook the women. There became a sense of lack of pride among women when it came to what they looked like. Now I’m seeing women who have really gotten involved in how they look and what they’re wearing. Women today are more educated and more aware of themselves than they were 15 years ago, and I think a lot of that has to do with Hollywood.
IFC: Where do you see it going from here?
DL: What I see from here, there’s going to have to be a reality that you can’t have what everyone else has. The entitlement to have what people are wearing in the magazines isn’t realistic, phyically, financially, etc. Women will wake up and realize that the Hollywood image is a result of full-time self-maintenance. Women will realize that’s not real.
IFC: Whose Runway do you find yourself looking to most for inspiration?
DL: My inspiration truly comes from nature, I find that fascinating. I was looking at a groundhog the other day in my back yard, and I asked myself what gave God the idea to put the feet the way they are, things like that. I get inspired by my staff, they’re younger, they’re more creative. I look at their ideas and try to perfect them.
IFC: Where do you shop locally?
DL: I have to be honest, I don’t shop here. I have a lot of connections that get me things from New York. I’ve tried to shop here, I used to shop at Frankey’s when they carried menswear, but now there aren’t any boutiques that carry anything I’d wear. I’m not a Nordstrom boy, I need something more unique. I’ve graduated from H&M and now I’m stuck.
DL: I’m a business man on top of being creative, so I saw an opportunity to reach a demographic in Broad Ripple that wasn’t traveling to 86th Street for hair care. Martha Hoover convinced me it would do well, and I really like how it’s turned out, it reminds me of a neighborhood in Chelsea. It’s taught me that that area is its own dynamic. People live there, they work there, they shop there.
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When David Lowry decided to start a hair salon in the Indianapolis area, he knew it need to encompass more than just fabulous hair. He knew that a fun, exciting and comfortable salon was exactly what was needed. Everyday, whether with guests or staff, David strives to “dignify and strengthen his profession and renew people’s lives.”