I feel as though the words ‘fashion editorial’ can be very intimidating. When I first began styling, I thought I could not partake, because I haven’t had any experience. I viewed the process as very posh, expensive and needing key connections to make it happen. When in reality with the proper planning and determination anyone can do it, even on a budget! So, don’t get discouraged, you can easily dive into the creative process by simply following the steps down below. Don’t wait anymore, bring your ideas to life! Then submit them to PATTERN of course.
Once you have your concept you must bring together your crew and talent. A key component in editorials is teamwork! Most fashion editorials consist of a makeup artist, hair stylist, fashion stylist, photographer, models and someone to document behind-the-scenes action if you wish! When finding your team, you don’t always have to go through an agency. You can simply reach out to individuals you know or have heard of! Use social media to your advantage and just reach out to someone asking to collaborate. Don’t be afraid to put yourself out there. When you reach out and find creatives, they know people and then those people know people and the cycle continues. Before you know it, you’ll have so many connections you can hardly keep up!
In terms of locations for the shoot the sky is the limit! You can use any outdoor location that is free and open to the public, or you can seek out something specific and just call the place and ask! For this shoot I contacted the Indiana War Museum in downtown Indy. The outside area and parks are free and open to the public, but the inside is just gorgeous, so I called and asked for access. I had to fill out a form and reserve a date/time and it was as easy as that! Again, not being afraid to ask is key to get the results you want.
And you can’t forget about your styling kit! If you’re not sure what to pack, check out our styling kit essentials blog post.
Now it’s time to try your best to block out the intimidation and let your talent shine. With simplification, structural planning and a great team your editorial can be smooth sailing. Don’t get me wrong, shoot days are always hectic, but your hard work will pay off, so GET TO IT! Stay positive, confident and open minded. Find inspiration in all things and most of all take pride in your work!