STREETExPO Brand Highlight: Daily Roller

Blake A-L Boyd, of Daily Roller, aims to not only sell streetwear at an accessible price, but also cultivate a space where creatives and entrepreneurs can come together. PATTERN recently had the chance to chat with Blake about his brand, being an entrepreneur, and celebrity endorsements.

Allie Coppedge: What’s the motive or message behind your brand?

Blake A-L Boyd: Daily Roller’s message is ‘achieve the pursuit’. The motive behind the brand is to create a platform that promotes personal liberty through creativity and entrepreneurship. By achieving such, the brand can act as a bridge; bringing people of different crafts & backgrounds together in a variety of ways.

AC: What prompted you to share this idea through your business?

BB: The belief in myself and the feedback that I received from those that I shared the concept with early on are what prompted me to share this idea by way of a business.

AC: You have a very unique logo. How did you come up with that?

BB: I’ve gone through several iterations of logos. In each iteration, I am trying to communicate something intrinsic about the brand. In regards to the ‘d-infinity-r’ mark it is one of my greatest design accomplishments thus far. With this mark I set out to simply capture the synergy of the brand name, its mission, and operations.

The infinity symbol for me represents sustainability. As an entrepreneur, I strive to develop sustainable models and solutions for the market. Through Daily Roller, I am seeking to do the same by providing individuals with opportunities and products that will stand the test of time. Using the geometry of an infinity sign to lock together two letters with loops of their own is a lot like pursuing a retail and media hybrid business structure; where resources are the infinity, and the operations of media & retail equivalent to the d&r in Daily Roller, respectively. Ultimately, the result is fluidity and looks like a beautiful bow you’d put on a gift. The d-infinity-r mark is only for embroidery use.

AC: When did you realize you wanted to start your own brand?

BB: I realized I wanted to start my own brand during the fall of 2009 in my senior year of high school.

AC: What are some challenges you face as an entrepreneur?

BB: The greatest challenge is being able to provide products at a good price point. With the economies of scale being a primary principle of suppliers, small batch manufacturing tends to come at a premium for my customers. Additionally, establishing relationships can be difficult during early stages of development due to a multitude of reasons.

AC: What is the biggest reward you experience as an entrepreneur?

BB: The greatest reward is accomplishing goals that are set. The next best thing is the experience of sharing a product with someone that really connects with it. Seeing how someone can be impacted by my work or something new to them is powerful.

AC: What advice would you give to aspiring entrepreneurs?

BB: Perseverance and honesty are key for self-esteem. Embrace feedback and respond to it. Be a student.

AC: What do you think Bloomington/Indianapolis can do to support local brands?

BB: Understand that the game costs money to participate and reputable entrepreneurs work to continue to provide their product/service to the market by increasing value to cost. In short, come out to events/engage with us on social media, and pay for what you like.

Perseverance and honesty are key for self-esteem. Embrace feedback and respond to it. Be a student.

AC: Describe the kind of person who would wear your product.

BB: People from a variety of backgrounds and tastes wear my product(s). What they all have in common is their appreciation for uniqueness and style.

AC: Who is one person you’d love to see in your brand?

BB: Playboi Carti; recently I’ve been making a lot of product to his music.

AC: How do you think celebrity endorsed streetwear is influencing modern street style?

BB: Celebrity endorsements have always been an integral part of business marketing. C.E.’s have the potential to propel a brand to the next level.

AC: How do you hope your brand will evolve in future years?

BB: I hope my brand has the power to motivate people to get out and do their best work.

Follow Daily Roller on Instagram or visit their website.

Make sure to attend the second annual PATTERN STREETExPO to shop Daily Roller!