PFW: CHLOE S/S 2014

Every fashion label needs a breath of fresh air from time to time and that is exactly what has happened at Chloe as Claire Waight Keller has taken the helm as creative director and inserted her mark in a soft yet telling way. Having put in time at Calvin Klein, Ralph Lauren, with Tom Ford at Gucci, and most recently Scotland’s Pringle, this energetic and creative young woman brings to Chloe an understanding of not only what is attractive, but what works well at retail, something the brand has been missing the past few seasons.

 

For spring/summer 2014, her second season with the label, Ms. Keller delivers a collection ready to bask in the warm sun, free, flowing, and airy. She has focused on fabrics that are cool and comfortable, as well as silhouettes that are classic and familiar. The result is a beautifully earth toned collection that likely has something appropriate for almost every woman on the planet.

The collection starts with large tunics over textured slacks and shorts and then gently moves into billowing dresses of the same fabrics and hues. These are the silhouettes that not only catch air, but fabrics that catch sunlight, giving the wearer an almost golden glow. Keller chose platform mules as footwear for most the looks and even with the most carefully tailored dresses is careful to maintain on aesthetic of calm and peacefulness, as though on a perpetual summer stroll.

A little over midway through the set, Ms. Keller takes a page from John Rochas with a number of crocheted dresses that are stunning. Lacey and full of motion, the dresses stand out like elegant jewels, prizes waiting for the perfect summer evening.

A handful of black pieces are included at the end to satisfy the after 5 requirement and here Keller really shines with a gold print that is elegantly understated. The pieces are sufficient for most any formal occasion, but still manage to keep their summer calmness about them.

This is a very strong, immensely wearable collection that can’t help but be popular in stores next spring. Pretty much everything here is designed to be mix and match, so get creative and create your own style!

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