MFW: BLUGIRL S/S 2014

So help me, by the time Milan Fashion Week is over, they’re going to have me convinced I need a vacation. Perhaps we all do.

Blugirl‘s creative director Anna Molinari, aka Queen of the Roses for her frequent use of rose applique and patterns, chose “Endless Summer” as the theme to her spring/summer 2014 collection, and gave the runway set a Mediterranean beach feel, complete with boardwalk and tropical sound track. So, I’m sitting there before the show thinking we’re going to see more swimwear, right?

Wrong. In fact, I’m not sure there was anything in this Blugirl collection that could genuinely be considered beach appropriate attire.  What we got instead was a beautiful collection of dresses and separates in delicate pastels and gentle floral patterns. There was a bit of a 60s feel with big hair, the occasional cat eye sunglasses, and pointed toe flats, all of which are absolutely darling. But beachwear? Not hardly.

Consider the first piece down the runway: a lovely, simple white shift dress with buttons down the front (purely for decoration) and a large navy blue bow at the collar. A silk bib dress came next, then the collection’s first floral: white with embroidered daisies. Every piece is quite lovely, full of simple innocence, which is totally appropriate for Blugirl’s teen audience.

Still not beachwear.

Okay, I’m harping. This season’s Blugirl collection is light, definitely summer oriented, and full of daisies. strong on silk and knits. Silhouettes are very simple, not too loose, but definitely not fitted, with the exception of a few slacks. There is a brief detour into gold so as to accommodate what I’m beginning to think is a mandatory obligation to leopard print. The rest of the collection is so soft that the gold pieces really feel out of place, though they’re certainly not unattractive.

Most of the florals are understated, woven into knits, embroidered in the same color on dresses, but toward the end Molinari gives us huge watercolor flowers and then blings them out with sparkly applique. This is the only place in the collection that seems to infer a more fun and casual attitude, like one might have while on holiday.

All in all, this is, as we expect from the label, a very soft, very pretty collection that is perfect for a more conservative, traditional teen girl, which makes them perfect for the Midwestern United States. Unfortunately, they can be difficult to find as the stocklist changes from one season to the next. Ordering from the web site is probably the most reliable method.

Tags from the story
, , , , , , ,
More from charles i. letbetter

LFW: Erdem S/S 2017

Twitter suddenly became interesting in London Fashion Week when Sir Patrick Stewart...
Read More