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We're looking for summer interns!

Spend your summer coordinating fashion networking events, helping out with fashion shoots, attending fashion shows, networking via social media and much more! Contribute your knowledge of fashion and style to our dynamic community and get school credit! Email your resume to Info@patternindy.com.

Heather Zweigel

Stylist to the stars! The phrase evokes visions of utmost glamor! Shopping Rodeo drive. Being on first-name basis with famous designers. Meeting face-to-face with A-list celebrities. Red carpet. TV appearances. Swag. Rock Star lifestyle. As far as making it in the fashion industry goes, becoming a celebrity stylist is right at the top of the list of most popular careers. But what’s it REALLY like and what does it take to make it? And? Can a guy or girl living in Indianapolis ever hope to succeed in a larger market by getting their start locally? To find out this and more, last Sunday, I caught up with celebrity stylist Heather Zweigel, who was in town with the People Magazine Beauty Tour.

Zweigel, who is based in LA, is a delight! Unselfconsciously outgoing, gregarious, down-to-earth and with a dazzling smile, she shares some great insights about being a stylist for both celebrities and on commercial projects. Zweigel jumped into the world of styling early at 18, but soon grew disenchanted – styling was hard work and while she was willing to style for very little or no paycheck at all to build up her book, being stood up by clients after hours of prep, was not the way she wanted to spend her time. She started referring styling gigs to a friend and explored other opportunities instead. The departure from styling wouldn’t last too long, however. Armed with a Fashion Design and Merchandizing degree and retail experience working for everyone from Nordstrom’s to Fred Segal to Lisa Kline, Zweigel eventually got involved in styling for television and later, events and commercials.

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Francesca Levin

Francesca Levin, aka Franki, is a big city girl at heart. An Indianapolis native now living in Chicago, Franki made it her business goal to bring affordable, cutting edge fashion to Indy and the Midwest. Having made many deal-hunting trips to Los Angeles and New York City through the years, it didn’t take Franki long to figure out how wonderful (and lucrative) sample sales could be.

A Trend Worth Trying
There’s been a recent resurgence in the popularity of the sample sale, especially in Indianapolis. Used by clothing labels (who traditionally sell only to brick and mortar stores) as a way of clearing out excess merchandise, sample sales give the average shopper to access premium merchandise at wholesale prices.

Leap of Faith
Franki recently took a big risk, making it her mission to bring that one-of-a-kind, big-city-sample-sale experience back to Indiana, establishing Franki’s Collections, LLC in February 2012.

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Will Circle Centre Mall shine again?

Picture via IBJ.com
Picture via IBJ.com

September 8, 1995, was an important day in the history of downtown Indianapolis. It was the day that saw the opening of Indy’s most vibrant and fashionable mall. Almost overnight Circle Centre mall became a destination for locals and for those in the surrounding smaller markets. Three months before the mall officially opened its doors, The Indianapolis Star reported:

Simon Property Group releases a list of 59 stores to occupy retail space. 92% of the mall is leased, with about 42% of the stores new to the Indianapolis Market.

It’s safe to say that the opening of Circle Centre mall marked the  beginning of some notable growth and development in downtown Indianapolis. But in view of some very recent, Super Bowl related updates and improvements it feels like the proverbial ball has been dropped on the Mall.

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